Design Bridge’s radical overhaul of Adnams’ brand identity in 1999 has been followed by the launch this month of two bottled and canned beers: Broadside Original and Suffolk Strong Bitter. The consultancy has extended its identity work across graphics for the new labels and can, and used the Adnams logo in a sweeping curve. Inspiration for the tall, elegant bottle, which also features a branded neck label, apparently came from a 1920s Adnams bottle and a weathered piece of glass found on Southwold beach. ‘It’s one of the most exciting pieces of packaging design our industry has seen,’ enthuses Adnams chairman Simon Loftus.
An upcoming exhibition at the University of Oxford’s Bodleian Libraries will highlight the origins of English graphic design as spearheaded by scribes, engravers and painters during this period.
Last week, we spoke to the author of a new book documenting the rise and fall of 1980s culture mag The Face, famously designed by Neville Brody. Now, designers
7-Inches for Planned Parenthood has released a compilation vinyl boxset featuring original work from the likes of designer Shepard Fairey and musician Björk to raise money for the charity.
Integrated packaging design specialist Equator Design shares advice on what it takes to stand out as a successful design consultancy in a competitive landscape and get known for it.