Design Bridge’s radical overhaul of Adnams’ brand identity in 1999 has been followed by the launch this month of two bottled and canned beers: Broadside Original and Suffolk Strong Bitter. The consultancy has extended its identity work across graphics for the new labels and can, and used the Adnams logo in a sweeping curve. Inspiration for the tall, elegant bottle, which also features a branded neck label, apparently came from a 1920s Adnams bottle and a weathered piece of glass found on Southwold beach. ‘It’s one of the most exciting pieces of packaging design our industry has seen,’ enthuses Adnams chairman Simon Loftus.
Visit an interactive installation inspired by the Windrush Generation at Somerset House, head to Stockholm for a design festival and more this month.
The founder at creative networking platform and jobs site The Dots talks about why art and design skills should not be reserved for the middle class, and
Design studio Lippincott was commissioned to create a new visual identity for the toy store chain, which was fully completed – just before the company filed for bankruptcy earlier this
The annual design fair and exhibition, which takes place during London Design Festival, is moving from King’s Cross to South Bank this year, and has announced a host of exhibitors