Design Bridge’s radical overhaul of Adnams’ brand identity in 1999 has been followed by the launch this month of two bottled and canned beers: Broadside Original and Suffolk Strong Bitter. The consultancy has extended its identity work across graphics for the new labels and can, and used the Adnams logo in a sweeping curve. Inspiration for the tall, elegant bottle, which also features a branded neck label, apparently came from a 1920s Adnams bottle and a weathered piece of glass found on Southwold beach. ‘It’s one of the most exciting pieces of packaging design our industry has seen,’ enthuses Adnams chairman Simon Loftus.
Children’s book illustration student Viola Wang has scooped this year’s top prize, beating over 80 other entrants.
As the production designer works on last-minute preparations for the Brits, we speak to her about creating sets for the likes of Coldplay and One Direction, mastering the skill of
New research has found that while 30,000 students graduated from design courses between 2012-2013 and 2015-2016, only a quarter ended up going into “highly skilled” design jobs.
We Launch has redesigned the branding to “change the stigma” associated with the sports, which have now been brought together under one organisation.