Design Bridge’s radical overhaul of Adnams’ brand identity in 1999 has been followed by the launch this month of two bottled and canned beers: Broadside Original and Suffolk Strong Bitter. The consultancy has extended its identity work across graphics for the new labels and can, and used the Adnams logo in a sweeping curve. Inspiration for the tall, elegant bottle, which also features a branded neck label, apparently came from a 1920s Adnams bottle and a weathered piece of glass found on Southwold beach. ‘It’s one of the most exciting pieces of packaging design our industry has seen,’ enthuses Adnams chairman Simon Loftus.
Design studio Koto has rebranded the social media platform – intended for those aged between 12-25 – with a focus on community.
The work is part of a £30 million project to restore the castle, and includes six new galleries, an outdoor interpretation and two immersive experiences.
The One Off has reimagined the brand’s central London outlet with AR installations and fixtures and fittings made of recycled mannequins.
We take a look at the life and work of 20th century French designer Charlotte Perriand, whose modernist career is the subject of a blockbuster new Design Museum exhibition.