Design Bridge’s radical overhaul of Adnams’ brand identity in 1999 has been followed by the launch this month of two bottled and canned beers: Broadside Original and Suffolk Strong Bitter. The consultancy has extended its identity work across graphics for the new labels and can, and used the Adnams logo in a sweeping curve. Inspiration for the tall, elegant bottle, which also features a branded neck label, apparently came from a 1920s Adnams bottle and a weathered piece of glass found on Southwold beach. ‘It’s one of the most exciting pieces of packaging design our industry has seen,’ enthuses Adnams chairman Simon Loftus.
As part of our series on design in 2019, Sebastian Conran, founder of his self-named studio, looks at what will happen in product design over the next 12 months.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of