A simple graphic representation of a Scottish thistle adorns the labels of these beers, which are brewed in Scotland. ‘They are instantly identifiable,’ says in-house designer David Gladwin. Camra’s Ashworth agrees. ‘The designs are modern and eye-catching, and not aimed at the traditional beer drinker.’ The beer is, in fact, ‘aimed at no-one in particular’, says Gladwin. ‘We wanted to move away from beer’s fuddy duddy image,’ he adds, ‘and make it contemporary and approachable for younger drinkers.’ Black Isle’s pump clips, letterheads, business cards and vehicles all feature the thistle icons.
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to
AGL works with high-profile people such as Kate Middleton and David Cameron to boost their public-speaking and communication skills – its new identity looks to celebrate the beauty of grammar
The app, which allows users to write notes on a smartphone or computer in many different forms, has been given a refined visual identity focused on an updated elephant symbol,