A simple graphic representation of a Scottish thistle adorns the labels of these beers, which are brewed in Scotland. ‘They are instantly identifiable,’ says in-house designer David Gladwin. Camra’s Ashworth agrees. ‘The designs are modern and eye-catching, and not aimed at the traditional beer drinker.’ The beer is, in fact, ‘aimed at no-one in particular’, says Gladwin. ‘We wanted to move away from beer’s fuddy duddy image,’ he adds, ‘and make it contemporary and approachable for younger drinkers.’ Black Isle’s pump clips, letterheads, business cards and vehicles all feature the thistle icons.
An upcoming exhibition at the University of Oxford’s Bodleian Libraries will highlight the origins of English graphic design as spearheaded by scribes, engravers and painters during this period.
Last week, we spoke to the author of a new book documenting the rise and fall of 1980s culture mag The Face, famously designed by Neville Brody. Now, designers
7-Inches for Planned Parenthood has released a compilation vinyl boxset featuring original work from the likes of designer Shepard Fairey and musician Björk to raise money for the charity.
Integrated packaging design specialist Equator Design shares advice on what it takes to stand out as a successful design consultancy in a competitive landscape and get known for it.