A simple graphic representation of a Scottish thistle adorns the labels of these beers, which are brewed in Scotland. ‘They are instantly identifiable,’ says in-house designer David Gladwin. Camra’s Ashworth agrees. ‘The designs are modern and eye-catching, and not aimed at the traditional beer drinker.’ The beer is, in fact, ‘aimed at no-one in particular’, says Gladwin. ‘We wanted to move away from beer’s fuddy duddy image,’ he adds, ‘and make it contemporary and approachable for younger drinkers.’ Black Isle’s pump clips, letterheads, business cards and vehicles all feature the thistle icons.
The illustrator, who has four books under his belt and clients like Little Mix and Drag Race UK, talks brands during Pride, developing his style and the importance of drawing
The new look for the two leagues has been developed by Turquoise branding studio, and will be used across broadcast, communications, stadiums and more.
From recharge days to Fridays off and flexible hours, we speak to studios about how they are rethinking the working week.
Design studio Koto has rebranded the social media platform – intended for those aged between 12-25 – with a focus on community.