A simple graphic representation of a Scottish thistle adorns the labels of these beers, which are brewed in Scotland. ‘They are instantly identifiable,’ says in-house designer David Gladwin. Camra’s Ashworth agrees. ‘The designs are modern and eye-catching, and not aimed at the traditional beer drinker.’ The beer is, in fact, ‘aimed at no-one in particular’, says Gladwin. ‘We wanted to move away from beer’s fuddy duddy image,’ he adds, ‘and make it contemporary and approachable for younger drinkers.’ Black Isle’s pump clips, letterheads, business cards and vehicles all feature the thistle icons.
Embarrassment and shame have long been associated with menstruation, but new trends in packaging design are looking to change this with bold colours, eye catching patterns and empowering messages.
In the first of a new series spotlighting design in different countries, we look at Germany’s diverse creative culture, from industrial to graphic design, which is both forward-thinking and respectful
From the unseen subterranean world of London’s Tube network, to flying’s 5.7 million tonnes waste problem, here are the year’s most popular exhibition stories on Design Week.
DixonBaxi co-founder and executive creative director Aporva Baxi warns streaming services that prioritising content over brand and a well designed experience could be “catastrophic”.