A simple graphic representation of a Scottish thistle adorns the labels of these beers, which are brewed in Scotland. ‘They are instantly identifiable,’ says in-house designer David Gladwin. Camra’s Ashworth agrees. ‘The designs are modern and eye-catching, and not aimed at the traditional beer drinker.’ The beer is, in fact, ‘aimed at no-one in particular’, says Gladwin. ‘We wanted to move away from beer’s fuddy duddy image,’ he adds, ‘and make it contemporary and approachable for younger drinkers.’ Black Isle’s pump clips, letterheads, business cards and vehicles all feature the thistle icons.
New research suggests that while businesses value the importance of design, they are less willing to involve creatives at board level. Looking at the benefits of creative decision-making, Mat
The Leeds-based restaurant has been given a new visual identity by Dutchscot, which plays on the theme of “togetherness” by combining traditional motifs from Yorkshire and Japan.
This week is national Refugee Week, a seven-day series of art, film, music and theatre events celebrating the contributions of refugees to the UK. We mark the
The publisher’s annual awards saw 2,100 design students submit book cover interpretations for Animal Farm, A Brief History of Time and Noughts & Crosses — a judging panel has whittled