Charles Wells, Bombardier

The Bedford brewery has tried to recreate the taste of real ale with the launch in May of its Bombardier mini cask. Available in Safeway, the cask contains just under nine pints of live ale, complete with pub-style sediment. Once it has settled, the consumer pulls the tap out and pours. The cask’s physical packaging was designed by German group Datagraf, with English flag-style graphics created in-house in collaboration with Five Communications.