Not to be confused with trendy Tiger bottled beer, Everards’ Tiger is a hoppy best bitter and its biggest selling ale. Tiger’s eye-catching pump clip and brand campaign work – Tiger is sold overwhelmingly in pubs on draught – are designed by Big Communications, which is currently revamping the label for the ale’s lesser-known bottle. Details on the redesign are under wraps until the end of the year. m
Chelsea and Westminster Hospital has found that the mental health and experiences of those receiving intrusive examinations, surgery, chemotherapy and emergency care are improved when visual art is installed.
The suitcase aimed at space tourists weighs just 900g and can stick itself to walls in zero gravity.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.