Everards Brewery, Tiger

Not to be confused with trendy Tiger bottled beer, Everards’ Tiger is a hoppy best bitter and its biggest selling ale. Tiger’s eye-catching pump clip and brand campaign work – Tiger is sold overwhelmingly in pubs on draught – are designed by Big Communications, which is currently revamping the label for the ale’s lesser-known bottle. Details on the redesign are under wraps until the end of the year. m