First brewed 13 years ago in Wiltshire, this strong, straw-hued beer was one of the first British light-coloured beers to be launched in the UK. The bottle, with its distinctive label telling the story of the beer’s origins, was designed by Storyboard six years ago, and updated in 2000 by the Trevor Peters Design Company. The hoppy, malty flavour is designed to appeal to bitter and lager drinkers. And, contrary to its name, Summer Lightning is available all year round.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.