Look at our consultancy’s branding to find answers

Apparently new research shows continuing consumer scepticism about branding.

Not to worry though, say the experts, as the problem lies ‘more in communication than branding itself’.

Surrounding the article in Design Week (News, DW 18 July) we have features on such frivolously ‘branded’ design consultancies such as Qube, Navig8, Underground the Brand Laundry and the Government’s defence research agency arm QinetiQ.

With the evidence so clearly to hand, could it be that we’ve been rumbled?

Mark Whitehouse


Second Opinion

London EC1


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