Wren & Rowe has created an identity for premium port producer JH Andresen, which rolls out in September, for a fee worth just over £50 000 to the consultancy.
The marque will be applied to packaging across the current range of vintage ports, as well as being used on stationery and restaurant bottle presenters, according to Wren & Rowe creative director Michael Rowe.
It has an ‘old-fashioned, slightly Iberian feel’ that adds ‘gravitas’ to the brand and will be screen-printed directly on to the bottles, instead of printed on labels, he adds. Gold lettering will be used for most elements of the logo, including the monogram. The previous marque ‘was a crusty old chap with whiskers,’ according to Rowe.
Consultancy managing director Paul Foulkes-Arellano says the work signals the beginning of a lengthy collaboration with JH Andresen that could last up to three years. Wren & Rowe is now involved with new product development for the brand, with ‘exclusive products’ due early next year, he says.
JH Andresen is understood to be planning to launch a website, which Wren & Rowe would be in pole position to design.
Foulkes-Arrellano says the brand – currently stocked in restaurants and upmarket stores like Fortnum & Mason – may seek to appeal to a more mainstream market in future. At present, ‘you won’t be able to get it down your local Oddbins’, Rowe suggests.