Simple, clean typography characterises Ringwood’s many bottled beer labels and pump clips, and with names like Boondoggle it would have to. All graphics are by Poole-based group Michael Stewart Design and incorporate Ringwood’s iconic wild boar. Ringwood’s Best Bitter is its top-selling draught, while Old Thumper is its most popular bottled beer. The latter, introduced in 1979, was the result of a local naming competition. New beers will be launched later this year and next spring.
The brand has been given a new look by Bulletproof, in a bid to make “luxury” chocolate more palatable for a contemporary audience.
Luke Powell and Jody Hudson-Powell have worked on the new identity system, which has been designed to help the museum attract a broader new audience.
The company’s new identity has been designed by Studio Sutherl&, the consultancy behind Royal Mail’s Agatha Christie stamps from 2016.
Hancock, an MP for the Department for Culture, Digital, Media and Sport, has pledged to prioritise the protection of intellectual property and original ideas.