Same message goes out to both new and experienced

What a superb piece by David Bernstein (Private View, DW 25 July).

Commercially the lesson is: make room for experiment and keep an open mind. And that goes for clients too.

In fact, you could go so far as to say this is more a philosophy of life than a few tips for the industry.

Neil Ward

Creative director design

Emery McLaven Orr

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