Landor writes up new look for UK paper

UK Paper, manufacturer of Consort and Nimrod paper brands, has a new corporate identity designed by Landor Associates.

Landor won the job after a two-way credentials pitch against an undisclosed rival.

UK Paper – one of the UK’s largest paper manufacturing companies – aims to build a direct sales presence in the international market, says a UK Paper spokesman.

The company’s previous identity – a Union Jack device designed in 1989 – has been replaced by a blue and orange symbol joining the U and K of the title, which Landor executive creative director Richard Ford describes as “precise and timeless, evocative of a paper mill and the edge of a piece of paper”.

Consort, Logic and Nimrod paper brands will keep their brand names, but will come under the umbrella of UK Paper. “The corporate brand will take centre stage,” adds the spokesman.

Donside, Sittingbourne and New Thames papers will lose their brand names and be known in future as UK Paper, according to the Landor spokesman.