Browns Design Associates create new Matches’ identity

Browns Design Associates has overhauled the brand and retail identity of independent London high fashion chain Matches. The project, which took a year to complete, rolled out last week across the firm’s eight stores. The imagery for the retailer, which sells high end designer labels including Prada, Dolce & Gabbana and Helmut Lang, features identical twins in Matches clothes in bizarre situations. It was photographed by David Stewart and is used in a variety of in-store applications as well as carrier bags.