Browns Design Associates has overhauled the brand and retail identity of independent London high fashion chain Matches. The project, which took a year to complete, rolled out last week across the firm’s eight stores. The imagery for the retailer, which sells high end designer labels including Prada, Dolce & Gabbana and Helmut Lang, features identical twins in Matches clothes in bizarre situations. It was photographed by David Stewart and is used in a variety of in-store applications as well as carrier bags.
The Mayor of London will install 20 water fountains across the capital and make tap water more freely available, in a social design project that aims to discourage the public
The new identity has been designed by Prophet, while the electric motorsport series has been brought to life on-screen by DixonBaxi.
WPP has merged together five of its design consultancies under the name Superunion, ditching individual brands in a bid to “create more opportunities” for clients and employees.
The £1.4 million New Plastics Economy Innovation Prize has announced its second round of winners, which includes five, recyclable or biodegradable packaging materials.