Browns Design Associates has overhauled the brand and retail identity of independent London high fashion chain Matches. The project, which took a year to complete, rolled out last week across the firm’s eight stores. The imagery for the retailer, which sells high end designer labels including Prada, Dolce & Gabbana and Helmut Lang, features identical twins in Matches clothes in bizarre situations. It was photographed by David Stewart and is used in a variety of in-store applications as well as carrier bags.
In-house design experts say designers need to be braver when releasing products into the world, but maintain that ROI dialogue should not stifle creativity.
The moustachioed mascot for Pringles UK has been given his first makeover in 20 years in a redesign from Jones Knowles Ritchie.
The 59th edition of the design and advertising body’s annual has an editorial slant, and has been designed by Studio Dumbar.
From the magic world of mushrooms, to design heavyweights and more, these are the design books we think you should read this autumn and winter.