Browns Design Associates has overhauled the brand and retail identity of independent London high fashion chain Matches. The project, which took a year to complete, rolled out last week across the firm’s eight stores. The imagery for the retailer, which sells high end designer labels including Prada, Dolce & Gabbana and Helmut Lang, features identical twins in Matches clothes in bizarre situations. It was photographed by David Stewart and is used in a variety of in-store applications as well as carrier bags.
Designed with Made Thought studio, the future-facing look for the image sharing platform seeks to embrace “humanity” and resist tech clichés.
The Creative Industries Fund will provide “a package of targeted support” for UK-registered micro and small businesses with innovative ideas.
Co-founders Rebecca Thomson and Rachita Saraogi discuss how their design-led workshops can build girls’ confidence and prompt industry change.
Finished just in time for museums to reopen to the public on 17 May, the project uses the “local details” of the poet’s work to form the visitor experience.