New identity for La Poste

France’s post office, La Poste, has appointed Plan Creatif Crabtree Hall to create an identity and redesign its retail outlets.

A pilot store featuring the identity and interiors will be launched in Rennes at the end of the year.

La Poste director of design, merchandising and packaging Bernard Maricau says: “We need to develop cutting-edge spaces based on modern offices.”