Saddle up for a ride on Mandelson’s new pony

News has reached Diary that a well-known personality, occasionally spotted wearing cycling shorts and cowboy boots around fashionable areas of the capital, is considering a possible move in to brand consultancy.

Although the party line is that he will content himself with a backbench, low-profile position with his current employer, ‘friends’ quoted in national newspapers suggest otherwise.

Ideally qualified following a distinguished career in spin, the well-connected gentleman in question is likely to generate an extensive client list.

It could possibly include Indian conglomerates should they ever need advice on brand direction, or indeed the best way to curry favour with important people.

Peter Mandelson, the design industry welcomes you, should you decide to join us.

How about FutureMand, InterMand Fall & Sorry or Mandhouse for possible consultancy names?