A restructuring within WPP Group’s design empire has brought Tutssels into the Enterprise IG global identity fold.
The move divorces the 13-strong branding specialist from screen graphics group Lambie-Nairn and The Clinic, which were sister consultancies under The Brand Union banner.
It gives Enterprise IG, best known for corporate work, consumer brands capability and puts it in more direct competition with global rivals, such as Interbrand and FutureBrand Worldwide.
Under the deal, Glenn Tutssel becomes executive creative director of Tutssels Enterprise IG, while Beverley Law, formerly Tutssels account director, becomes sales director.
Tutssel says: “We could never grow the business and get on pitch lists for huge international brands operating just from the UK.” Enterprise IG’s global network will change that, says Law.
Since WPP bought The Brand Union in 1999, there has been speculation about its fate alongside WPP-owned rival Coley Porter Bell. Enterprise IG chief executive officer Dave Allen says the deal is with Tutssels rather than CPB because “Tutssel has ambition and reputation, while CPB is a very strong business”.
WPP’s main design interests have been regrouped under The Brand Union holding company, chaired by WPP chief executive identity and design, Europe, Sam Sampson. Tutssels Enterprise IG sits within the Enterprise IG unit, alongside “brand expression” business Enterprise XP (see “DW200102020002”) under the new Group Enterprise board. Lambie-Nairn and CPB remain separate brands.
Allen, who becomes chief executive officer of The Brand Union, describes the Enterprise empire as “a half billion dollar supergroup with huge ambitions”.