Jones Knowles Ritchie’s former managing director Nir Wegrzyn has poached JKR’s design director Paul Taylor and two account directors to launch Brandopus.
Taylor left JKR at the start of the week and becomes creative director at the consultancy. Wegrzyn, who has worked with RHM and Heinz, exited JKR without explanation last summer after ten years, but was only contractually restricted from approaching former clients and colleagues for six months.
According to JKR chief executive Andy Knowles, the group is now recruiting to replace Taylor, as well as its departed account directors Avril Tooley and Louise Haigh.
Wegrzyn says there is a need for a design group that reaches client boardrooms and sits between ‘very creative groups that struggle with big clients’ and those ‘with larger clients that produce questionable work’.