Embrace on-line advertising

Hands up those who agree that companies should strive to be more eco-friendly.

Hands up those who love the power of imagery.

Hands up those who receive endless reams of printed promotional matter from image libraries.

Designers, artworkers and even mere project managers, such as myself, are up in arms. We know and like the big image libraries, like Jupiter and Getty. And we regularly buy from them.

But why do they feel the need to post out so many leaflets, books and folders of images to such a large mailing list?

We all love printed material. It’s what we do, after all. But every medium has its place.

Let’s embrace on-line advertising please and cut down on paper.

Laura Gibbons, Senior account manager, Reef Design Management, London W1

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