The Bank Of England has taken the wraps off its new £20 banknote, which now carries the portrait of composer Sir Edward Elgar. The primary purpose of the new design is to take full advantage of the bank’s updated developments in printing and anti-counterfeiting technology. The £20 note was picked instead of other notes for a redesign because it is understood to be the most commonly forged denomination. An in-house design team handled the sensitive project. A Bank of England spokeswoman denies newspaper reports that the bank replaced Michael Farraday’s portrait with Elgar’s because the composer is more hirsute and therefore more difficult to counterfeit. ‘We’ve chosen Elgar because of his achievements and not his moustache,’ she says.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.
Cheltenham-based consultancy ArthurSteenHorneAdamson (ASHA) worked with the children’s charity on a new logo, tone of voice and branded products.
It’s hard to write for brands without sounding forced, argues Rob Mitchell, co-founder at copywriting agency We All Need Words — most brands give up altogether and let the design