Design Bridge has created packaging for a new brand variant of Terry’s Chocolate Orange. The new line – Mini Segments – has been positioned as a ‘gift-giving treat to be shared informally with friends’, according to a consultancy spokeswoman. The existing Chocolate Orange visual style, including logotype and orange, blue and green colour palette, has been retained to capitalise on the popularity of the original range. Mini Segments are individually wrapped, with a window to allow customers to see the product. The range goes on sale in August.

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