Design Bridge has created packaging for a new brand variant of Terry’s Chocolate Orange. The new line – Mini Segments – has been positioned as a ‘gift-giving treat to be shared informally with friends’, according to a consultancy spokeswoman. The existing Chocolate Orange visual style, including logotype and orange, blue and green colour palette, has been retained to capitalise on the popularity of the original range. Mini Segments are individually wrapped, with a window to allow customers to see the product. The range goes on sale in August.
The co-founder and creative director at Territory Projects discusses why designers should be using technology to bring brands to life, from movement and interactive touchscreens to virtual and augmented reality.
John Scarrott, trainer and coach to design professionals, spoke with three creative directors who have taken this journey to find out how they adapted to life at the top.
As part of our series looking at jobs in design studios, we speak to Jorijn Harms, group account director at Jones Knowles Ritchie (JKR), about how she went from product
A Kickstarter campaign has been launched to fund a new board game, which aims to educate young people and make them feel “more comfortable” talking about menstrual cycles.