The increasing selection of organic foods available in the UK has grown, with the launch of an organic range by Baxters of Speyside, one of the UK’s longest established brands. The Baxters Organic range, packaged by Tayburn Brands, includes soups and preserves. The consultancy was briefed to reflect the core values of the Baxters brand – emphasising its premium quality, Scottishness and freshness. A simple approach has been taken, using a pattern of Celtic blue and green to convey the idea of sea, wind and earth.
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