The increasing selection of organic foods available in the UK has grown, with the launch of an organic range by Baxters of Speyside, one of the UK’s longest established brands. The Baxters Organic range, packaged by Tayburn Brands, includes soups and preserves. The consultancy was briefed to reflect the core values of the Baxters brand – emphasising its premium quality, Scottishness and freshness. A simple approach has been taken, using a pattern of Celtic blue and green to convey the idea of sea, wind and earth.
The rebrand by Blast Design is centred around a logo with ligature-inspired lettering and a graphic device made of joined-up lines, to express the idea of “bringing people together”.
Centaur’s marketing and communications division has been repositioned as XEIM, a name derived from “eXcellence in marketing”, which XEIM helps its customers achieve.
Tech company Envisics has used augmented reality and holograms to create a new way of showing drivers which way to go, with directions displayed on the roads in front of
As part of our series on design in 2019, Chris Clarke, deputy creative director at The Guardian, looks at what will happen in print design over the next 12 months.