The Millennium Dome’s Body Zone, designed by HP:ICM, is to undergo last-minute cosmetic surgery before opening.
Although the overall concept will remain the same, the tour through the body interior is being rethought on the instruction of the New Millennium Experience Company.
HP:ICM, which enlisted Branson Coates director Nigel Coates for the project, retains the mantle of lead designer for the zone. It is also project manager for the Local Zone. But advertising producer John Hackney has been brought in to create the body tour.
HP:ICM chairman and creative director Nigel Lloyd Jones refutes reports that the consultancy is no longer involved, saying it has always been NMEC policy to look for more creative input where time allows. “The reality is that we are the scheme designers and we are still very much involved in the Body Zone,” he says.
The Dome is due to open in less than 200 days.