Hero and JHA to share name

Hero Creative, the corporate identity group launched last year by former Skidmore Turnbull founder Mike Skidmore, is to restructure, changing its relationship with sister group JHA.

The two groups, which have been sharing office space in London’s Soho, will now both operate under the Hero name. Hero Creative will become Hero Corporate, while JHA will trade as Hero Design. The latter will handle mostly implementation projects.

Skidmore describes the changes as the first stage in the group’s “ambitious restructuring plans”. Future developments may include the acquisition of additional design groups, he says.