In pursuit of ‘the beautiful game’

Boring, boring Arsenal. That used to be the chant from the terraces and Arsenal would win 1-0. We at Enterprise IG are a winning consultancy. What we are trying to play right now is the beautiful game.

After reading your Comment (DW 25 June) about business skills and creativity, I felt I needed to write. We care passionately about producing great creative work. The priority has been, first, to create the right culture to enable creativity to flourish. Our ambition is to create inspiring work that will contribute to setting the standards for our industry.

If Arsenal can do it, so can we.

Franco Bonadio

Managing creative director

Enterprise IG

London WC2

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