Creative Action’s creative director Ian Silverstein has always enjoyed life in the fast lane. He recently took a trip across the Channel to Le Mans for the 24-hour endurance race.
Clients for the St Albans consultancy include car manufacturers Saab, Vauxhall and Daewoo. It is hardly surprising that Silverstein is a race fan.
This year Creative Action sponsored local driver Robin Donovan, who flashed the (very small) company logo at over 200mph as he hurtled round the track.
Unfortunately, Donovan failed to complete the race, suffering engine failure. Silverstein followed suit in his own car soon after. A speedy recovery was subsequently made before Silverstein completed his own 24-hour challenge, arriving in Hertfordshire the next morning.