Strategic Fusion for Prontaprint

Prontaprint has launched a full rebranding programme, which includes a new corporate identity and revised formats for its 230 franchised centres across the UK.

Darlington consultancy Fusion Creative Services is overseeing the project, which will involve a review of operations. The aim is to streamline the business, creating a higher performing service network.

The revised centres will feature new external signs, point-of-sale material and window graphics. Fusion has also provided the Prontaprint board with a new 3D layout scheme for the centres. Prontaprint is hoping the moves will help restructure and invigorate the franchise network, boosting profits to meet projected sector growth that is due to create an industry worth £1bn, according to Prontaprint estimations.

Prontaprint managing director Alan Barnett says, “We aim to create a highly profitable network of modern digital, design, print and copy centres that can service the print-on-demand needs of major national and international customers, in addition to the traditional local business.”

Fusion’s creative director Mike Brough says there were specific goals for the logo: “We had to get something that was noticeable, with impact and clarity.”

Fusion suggested the addition of a strapline Digital Design Print Copy to the new logo, after research findings showed that members of the public recalled the brand, but were often confused over its core services.

Centres that currently meet Prontaprint’s minimum operating standards will be the first for the company’s repositioning campaign. It will then work through its entire network.

The new strategy, redesign and new business service centre concept will be phased in over a three-year period, and is the second part of a three-stage, multi-million pound investment programme by parent group Adare.

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