Wallace trades on tradition with new logo

London’s Wallace Collection, the 18th century French furniture and paintings museum, has launched a new visual brand identity.

The branding was created by French freelance designer Nathalie George. She has previously worked for a range of French museums including the Picasso Museum and the Chagall Museum.

The new identity, which takes inspiration from the collection’s own exhibits, coincides with wider plans to celebrate the centenary of the museum in June 2000.

New galleries and educational facilities will open in the basement of its Hertford House location in London’s West End.

“Our new visual identity is a fanfare for the future of the Wallace Collection,” says Rosalind Savill, the Collection’s director.

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