Design Bridge has created packaging designs for Sabai, an upmarket, wine-based Thai drink that launches in the UK this week. According to consultancy design director Lee Cook, its label, which boasts animals, fish, birds and boats entwined in an hibiscus flower, is inspired both by Thai culture and by the drink’s ingredients. Siam Winery-owned Sabai, known locally as Spy Wine, is a blend of white wine, hibiscus herb fruit wine and mineral water. The word Sabai is a commonly-used Thai word that means to be relaxed.
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