FutureBrand bags Oz deal

This week sees the launch of Tourism Australia, the organisation replacing the Australian Tourist Commission, which has been branded by FutureBrand’s Melbourne office. The consultancy beat Landor Associates, TBWA and local consultancy Billy Blue in January to the project, which will form the basis of a $AUS 300m (£115m) campaign to promote the nation to overseas visitors over the next four years.

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