Harvey Nichols is planning to unveil a range of specially- procured Australian foods under its Taste Australia banner, with a visual identity created by Leeds consultancy Thompson.
Food and drink imported from boutique suppliers in Australia will be showcased with a series of tasting and workshop events in Harvey Nichols stores.
Thompson’s visual identity shows Australia skewered on the prongs of a fork. The five-figure project will culminate in a brochure, labels, aprons, bags, window displays and escalator panels to support the promotion.
The consultancy won a free pitch against unnamed Harvey Nichols incumbents, according to Thompson managing partner Phil Dean. ‘Our creative approach won the job. We were allowed more freedom and could create a design that is more playful than Harvey Nichols’ typical graphics.’
‘Thompson’s designs were the best in the pitch and they were appointed on the strength of that, even though we haven’t used the group before,’ says Susanna Obank, events and promotions manager at Harvey Nichols.
Taste Australia runs throughout September in Harvey Nichols’ London, Leeds, Birmingham, Edinburgh and Manchester stores.