The Design Business Association has relaunched its website, www.dba.org.uk. The new site has been created by Lloyd Northover. DBA chief executive Deborah Dawton briefed Lloyd Northover to keep the site ‘clean, with clear navigation for both design members and business clients, to reflect the authoritative and straight-talking tone of voice of the DBA’.
The project, which centres around an updated “WB” shield, aims to lay the groundwork for the company’s future ahead of its centenary in 2023.
The updated international logo is a “true reflection of the Dutch mentality” and is central to a brand strategy based around openness, inventiveness and inclusivity.
The redesign aims to attract “new, younger and more culturally diverse audiences” to the 118-year-old magazine, while avoiding confusion with The Times newspaper.
Medicine: The Wellcome Galleries spans over 500 years of medical objects.