Luxury mobile handset company Vertu is opening a standalone store in ‘millionaire’s capital’, Moscow, this week, designed and outfitted by Retail Planning Associates. The store is one of three gallery-style developments; there is also one in Jakarta and another in Dubai. RPA, recently acquired by Fitch Worldwide, was commissioned by Nic Pay, Vertu head of merchandising, to come up with original concept work for the openings, following its work on the brand’s flagship store in Paris and its concept store in Singapore. Pay says, ‘There were some challenges involved in putting together a project like this in Moscow, as it is extremely difficult to source the necessary materials within Russia. Partners on the ground are absolutely essential.’
The platform has been developed in partnership with software developers and designers EPAM, and will be targeted at children and their families in Europe and Central Asia.
The visual identity — which includes a new golden logo — (almost) leaves out its famous kangeroo as Australia looks to tell other stories.
The funding is in partnership with UKRI, and will award up to £150,000 to projects which “trial ways to implement refill infrastructure”.
There is a new digital format for the marketing and branding conference as well as an expanded schedule, with over 80 sessions.