Luxury mobile handset company Vertu is opening a standalone store in ‘millionaire’s capital’, Moscow, this week, designed and outfitted by Retail Planning Associates. The store is one of three gallery-style developments; there is also one in Jakarta and another in Dubai. RPA, recently acquired by Fitch Worldwide, was commissioned by Nic Pay, Vertu head of merchandising, to come up with original concept work for the openings, following its work on the brand’s flagship store in Paris and its concept store in Singapore. Pay says, ‘There were some challenges involved in putting together a project like this in Moscow, as it is extremely difficult to source the necessary materials within Russia. Partners on the ground are absolutely essential.’
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.