Start-up design production group Sixfootsix has been appointed by the International Olympic Committee to produce the opening sequence for this year’s Olympic Games in Athens. The titles are broadcast globally on the night of the opening ceremony on 13 August and will feature throughout the duration of the competition. Sixfootsix partnered with North One TV to win a pitch against 40 international production groups. The sequence uses a time line device to look back at more than 2000 years of Greek sporting history. It is estimated that 4bn people watched the opening of the 2000 games in Sydney.
Design outfit Studio Texture has led the redesign, keeping the previous Pentagram-designed logo but introducing new colours, typography and tone of voice.
The newly-established partnership hopes to create more aesthetically-pleasing solutions to COVID wayfinding in working, retail and even domestic spaces.
The Danish design innovation lab has collaborated with several studios to create a typographic identity that is as “neutral as possible”.
This free-to-access report by Design Week in partnership with Framer is the first global survey commissioned to investigate the benefits and effectiveness of digital prototyping.