Vox pop

Are design consultancies putting less effort into getting on to design rosters, after suggestions that most clients are open to working with non-rostered groups anyway? If so, why and how can clients build a better relationship with their design groups?

‘Historically, rosters have been antiquated mechanisms that are invariably there to suit the client’s procurement department and not to facilitate great design. They encourage a ‘”master and slave” arrangement as opposed to a relationship founded around professional partnerships. If clients really want a great solution they should move away from the idea that the consultancy is a “supplier” and consider them as valued professional partners.’

Peter Knapp, Executive creative director, Landor

‘Clients need to develop a relationship model more akin to that found in advertising and media planning, based on creative, communications and commercial platforms. Or better still, remove the walls between client and selected consultancies, creating loop teams that cover all of their consumer touch-points. For this to happen, however, design consultancies need to grow up.’

Andy Scott, Managing director, Vivid Brand

Start the discussionStart the discussion
  • Post a comment

Latest articles