Jazz FM, one of the UK’s fastest growing independent radio stations, is launching an Internet audio channel on Monday. The service will provide access to an extensive range of jazz material to fans throughout the world.
Designed by digital media specialist DDW, Ejazz.fm will complement the world’s biggest dedicated jazz station’s existing jazzfm.com website. This already attracts 25,000 daily visitors, many from the US.
The new channel will offer a combination of free continuous broadcasting and a subscription club called Club Ejazz, giving access to artist interviews, live concert webcasts from London’s premier jazz venues and specialist programmes presented by well-known jazz connoisseurs.
In addition, there will be two colour-coded “rooms” which will play a variety of jazz, a chat room and MP3 files that can be downloaded by visitors to the site.
“We already have more than 25 000 visitors a day to the jazz fm.com site, with 70 per cent based in the US,” says Jazz FM head of enterprises Simon Cooke.
“We know from research that there’s a high percentage of people logging on who want access to more music from their favourite jazz genres, interviews with artists and live recordings. The aim of ejazz.fm is to provide all these things and more for the dedicated jazz head,” says Cooke.
DDW account director Alex Eicke says: “We created the logo and colour palette keeping it pretty simple and traditionally based, while the font is in the style of traditional Bluenote jazz.
“We will be working with Jazz FM on an ongoing basis, though they will be updating the channel themselves,” he adds.