London design group Sauce has developed the identity for a new south London council employment initiative, aimed at helping local residents to develop their work skills.
Opening Doors provides careers advice and training for people in the Lewisham area. It has offices in three public libraries in the area, which all members of the community are encouraged to use. Opening Doors’ services are available to anyone aged between 18 and 65.
As well as the identity, which aims to encompass the nurturing nature of the service, Sauce has created a range of images for use in marketing materials. “The logo is clean and striking and the literature conveys a friendly, professional and people-focused service,” says Cheryl Shadrach, employment divisional manager of the London Borough of Lewisham.
Opening Doors was opened last week by football celebrity and local resident, Ian Wright.