Set up two and a half years ago by George Georgiou, General Practice was relaunched last year when he was joined by partner Ian Brice. The group has an unashamedly generalist approach to the projects it takes, often working with young, start-up businesses. ‘I don’t want to specialise. We do a lot of retail, some offices, bars, restaurants and exhibitions,’ says Georgiou, who previously worked for Dover Design, Axia and Fitch, as well as doing independent graphics and interiors work on the club scene. General Practice is now gathering speed, with their breakthrough store YMC, a deeply trendy boutique in London’s Conduit Street, where General Practice created a white, ‘organic vision on a limited budget’ and a sleekly stylish manicure salon Nails Inc on South Molton Street. A promising cafÃ© concept for Rizla sadly didn’t go ahead, but they have just completed the New York deli-style artisan bakers De Gustibus in Borough Market – hopefully, the first in a chain. ‘It’s quite earthy. We’re trying to stay away from the very designed look,’ says Georgiou. He says his main concern is answering the brief ‘and if it calls for high design, then I’m right up for it’.
New research suggests that while businesses value the importance of design, they are less willing to involve creatives at board level. Looking at the benefits of creative decision-making, Mat
The Leeds-based restaurant has been given a new visual identity by Dutchscot, which plays on the theme of “togetherness” by combining traditional motifs from Yorkshire and Japan.
This week is national Refugee Week, a seven-day series of art, film, music and theatre events celebrating the contributions of refugees to the UK. We mark the
The publisher’s annual awards saw 2,100 design students submit book cover interpretations for Animal Farm, A Brief History of Time and Noughts & Crosses — a judging panel has whittled