Give It Sum, says The Team

The Team has created the branding for Give It Sum, a new charitable trust funded by pop singer Robbie Williams. The entertainer is donating the entire fee from his recently announced Pepsi sponsorship deal to the fund, which will be administered by Comic Relief.

The charity chose The Team to brand the trust after its review of the overall Comic Relief identity last year. The work has been carried out on a charitable basis.

“We developed the brand to clearly represent Robbie’s energetic personality,” says The Team managing partner Julian Grice.

The group has also created on-screen branding and new brand guidelines for Comic Relief.