Cox Design has created a new corporate identity for Norman Lewis Office Furniture & Facilities, as part of an effort to raise the long-established manufacturer’s profile within its industry.
The London design group has developed a new logo, several brochures and marketing literature, and a new colour palette which has been implemented into the client’s new premises.
Cox Design creative director Kevin Cox says: “The project has been a rather extensive one for ourselves, as it has involved designing its product range folder, and brochures for storage, screens, and re-upholstery, as well as marketing literature.
“The colour scheme – black and deep blue – has been incorporated into the new factory interiors. They are the two main colours, which they are now using extensively across everything. We are also about to embark on the company’s website design.”
Norman Lewis Office Furniture & Facilities marketing consultant Lorretta Sales says a number of factors lead to the corporate revamp: “We’ve moved premises, updated and incorporated new technology and want to make the company more designer-led.”