Printing group Lobster Press has adopted an alternative approach to its latest sales brochure by focusing on members of staff. Designed by Gyro, the 18-page publication features staff interviews and portraits instead of the traditional plant list and services. Reflecting the ethos that ‘the company’s strength is its people’, the staff’s social characteristics are parodied in business life. The cover includes the company logo in colour, supported by a black and white image. This theme continues through the rest of the brochure, with key characters picked out in full colour.
Trademarks have been logged for the brand name Internacional Club De Futbol and an associated club crest.
Independent family brewer Badger has undergone a brand redesign, shifting the focus on to their local heritage, with the help of BrandOpus design agency. Founded in 1777, the brewery owned by
This week the Royal Mail began trialing a new postbox, heralding the first major design change in its 160-year history, prompting us to look at how it has developed.
We speak to Kelly Mackenzie, founding director at White Bear Studio, about new initiative SHAPE, how hard it is to break into the industry without connections, and the need to