Printing group Lobster Press has adopted an alternative approach to its latest sales brochure by focusing on members of staff. Designed by Gyro, the 18-page publication features staff interviews and portraits instead of the traditional plant list and services. Reflecting the ethos that ‘the company’s strength is its people’, the staff’s social characteristics are parodied in business life. The cover includes the company logo in colour, supported by a black and white image. This theme continues through the rest of the brochure, with key characters picked out in full colour.
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