Printing group Lobster Press has adopted an alternative approach to its latest sales brochure by focusing on members of staff. Designed by Gyro, the 18-page publication features staff interviews and portraits instead of the traditional plant list and services. Reflecting the ethos that ‘the company’s strength is its people’, the staff’s social characteristics are parodied in business life. The cover includes the company logo in colour, supported by a black and white image. This theme continues through the rest of the brochure, with key characters picked out in full colour.
Aero, which will launch in 2019, is intended to be used alongside existing programs like Photoshop and Dimension, to help designers visualise virtual graphics and products in real-world environments.
The app works across mobile, tablet and desktop and is intended for those who are video-editing beginners but want to create “professional” content for social media.
The exhibition, which has opened at the SVA Gallery in New York, uses graphic art by illustrators and cartoonists to explore some of the most controversial and polarising issues of
Announced at this year’s Adobe Max conference, designers and illustrators will be able to use the image editing and design software on a touchscreen device in 2019.