Voluptuous mannequins and inflatable women’s legs have been employed in the design of a new exhibition, opening this week, which aims to rid British underwear of its dowdy image. Created by architectural consultancy Branson Coates, and organised by the British Council, Inside Out opened yesterday at London’s Design Museum and will later embark on an international tour. It will examine the development of underwear dating back to Victorian times, climaxing with today’s ‘intelligent bras’. Video interviews of movers and shakers in the underwear world will accompany the exhibition.
Offthetopofmyhead’s founder and creative director says there’s no such thing as brand design and much of what the design industry says about brand is incomprehensible, pretentious and just plain daft.
The new store — conceived by design and architectural practice Gensler — has a gaming lounge, multi-purpose Community Theatre and a McLaren sports car on the ground floor.
From vegan vending machines to zero plastic takeaways, the food industry is finding inventive solutions to its plastic problem.