300million has created the name and brand identity for SoCo, a £40m development scheme to regenerate a site in Edinburgh’s Old Town, which was razed by fire in 2002. The name is a contraction of Southgate Bridge and Cowgate, where the site is located. The consultancy appointed copywriter Mike Reed to develop the promotional material for the development, which will launch in June. The regeneration is being handled by Whiteburn Projects.
A full run-down of all last night’s winners category by category, plus best-of-show and our new Rising Star and Hall of Fame inductees
As part of our series looking at jobs in design studios, we speak to Pelin Morris, wayfinding graphic designer at Endpoint, about her fascination with human behaviour, why she observes
Learn about London’s street signs, visit an exhibition about brilliant craftswomen and find out whether you’ve won a coveted Design Week award.
The 36-year-old cultural event has a new, reversible campaign identity for this year, which features comic strips that tell different tales depending on which way they are read.