300million has created the name and brand identity for SoCo, a £40m development scheme to regenerate a site in Edinburgh’s Old Town, which was razed by fire in 2002. The name is a contraction of Southgate Bridge and Cowgate, where the site is located. The consultancy appointed copywriter Mike Reed to develop the promotional material for the development, which will launch in June. The regeneration is being handled by Whiteburn Projects.
London-based consultancy LoveGunn has created a series of type-based posters inspired by 20th century Russian Futurism and Constructivism for this year’s World Cup.
The WC2018 predictor lives as a website and Instagram feed, displaying a number up to 100 for each country that indicates how well it’s likely to perform in the tournament.
Glasgow-based studio Tangent has created the campaign imagery for this year’s Edinburgh International Book Festival.
Spending too much time scrolling has been found to have negative effects on mental and physical health, with social media use shown to increase anxiety and depression in young people.