Design plays part in Vision 100

Priestman Goode, The Design Museum and AMX have been lauded in a study by the Cranfield School of Management and BT that celebrates the UK’s 100 most visionary companies.

The Design Museum was praised for its change management programme, created to improve its service to the industry. Priestman Goode was hailed for its holistic approach to design. AMX was fêted for its down-toearth approach to digital media.

The Vision 100 index is designed to recognise organisations that have proven to have “unique and exceptional vision in one of five key areas”.

The categories were: customer and client relationships, knowledge management, leadership, supply chain management and organisational transformation.

The sixth category, the unexpected, applies to organisations that have created a vision that the judging panel thinks “enabled them to adopt radically successful ways of working”.

Vision 100 received 2500 applications, from which 250 were selected. The study was judged by a panel which included Cranfield School of Management research fellow Peter Murray, Mark Goyder, who is director of the Centre for Tomorrow’s Company, and BT chief executive Sir Peter Bonfield.

The judges looked at three criteria: the organisation’s vision or vision statement; the changes it was planning or implementing; and beneficial results, which entrants had to quantify.

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