IT recruitment consultancy Betasoft has this week launched its new identity, created by Graphic Partners Creative Communications Group, for a fee of £3000.
The rebrand reflects Betasoft’s focus on IT recruitment and its move away from its previous role as a provider of computer consultancy services.
The identity is applied to a website, brochure and corporate stationery. The new logo “combines strong, simple typography with a dot device, the dots forming the outline of a computer screen. The one-coloured dot symbolises finding the right individual”, according to Graphic Partners.
Betasoft was established in 1997 and since the beginning of 1999 the company has focused on the expansion of its contract and permanent recruitment offer.