Multi-disciplinary design group BDG McColl is to introduce four distinctly named divisions in a bid to add “consistency and clarity” to its services. Four senior appointments and a number of internal promotions have been made to facilitate the changes.
The consultancy will continue to operate as a single company, but each of the divisions will have its own figurehead. The changes will take effect during May.
BDG McColl Retail will be headed by new recruit Sue Weldon, formerly director of retail and leisure at Design House. Lavinia Culverhouse, a director at Design House, confirms that the consultancy is seeking a replacement for Weldon.
BDG McColl’s managing director, Gary Browning, describes Weldon’s appointment as key. The consultancy has been seeking a replacement for former retail director Graham Freeman for nearly six months.
The internal promotions mean that Jim Duffy becomes head of BDG McColl Architecture and Guy Butters takes the reins at BDG McColl Communications. BDG McColl Workplace, which accounts for around 50 per cent of the consultancy’s work, will be jointly headed up by Phil Hutchison and Frank Heindson.
The other appointments are Colin Fox as sales director of Workplace, ex-Herman Miller employee Gill Parker as marketing manager, and Linsey Dowden, formerly of the Flood Group, as senior account manager.
BDG McColl chairman Stephen Hitchins says that the appointments will reinforce the consultancy’s plans. “You need to be clear when marketing a multi disciplinary practice,” he says, “For whatever reason, in the past people have been unclear about what we do.”