The eyes have it for corporate branding on stationery this week. Both 4i and OPX have gone optical in recent projects. 4i came up with a new brand identity for Team Marketing Communications using images of the primary senses – highlighting Team’s commitment to ‘making perfect sense’. Account handlers’ business cards depict an ear, management’s cards feature a mouth and creatives’ cards sport an eye. OPX was commissioned to bring Pictor International’s image into the Nineties. The photographic library’s stationery is illustrated with colour images so that no single image would be identified as the ‘logo’. This set of images can be added to, in order to update the identity without losing continuity.
Sweden-based studio Snask has created the identity for Axfood’s #Mat2030 campaign, which features a series of fresh food items arranged into different words.
Last week, publisher Oxford University Press Education was given a new look by Baxter and Bailey. Now, designers share some of their favourite examples of educational design.
F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.
The games company’s Labo kit features flat-pack cardboard sheets that can be transformed into pianos, motorbikes and fishing rods when combined with the Nintendo Switch console.