The eyes have it for corporate branding on stationery this week. Both 4i and OPX have gone optical in recent projects. 4i came up with a new brand identity for Team Marketing Communications using images of the primary senses – highlighting Team’s commitment to ‘making perfect sense’. Account handlers’ business cards depict an ear, management’s cards feature a mouth and creatives’ cards sport an eye. OPX was commissioned to bring Pictor International’s image into the Nineties. The photographic library’s stationery is illustrated with colour images so that no single image would be identified as the ‘logo’. This set of images can be added to, in order to update the identity without losing continuity.
The 36-year-old cultural event has a new, reversible campaign identity for this year, which features comic strips that tell different tales depending on which way they are read.
The new events space by Mary Duggan Architects can be adapted with translucent curtains that sweep across the room to mark out different areas.
A London-based group of artists, designers and architects hosts workshops in King’s Cross every month that look to engage the young, local community, teach them new skills and help them
Alice Darbyshire, a mother and former HR professional at studios such as Landor, BrandOpus and Start, shares her advice for design leaders on how they can support those who have