The eyes have it for corporate branding on stationery this week. Both 4i and OPX have gone optical in recent projects. 4i came up with a new brand identity for Team Marketing Communications using images of the primary senses – highlighting Team’s commitment to ‘making perfect sense’. Account handlers’ business cards depict an ear, management’s cards feature a mouth and creatives’ cards sport an eye. OPX was commissioned to bring Pictor International’s image into the Nineties. The photographic library’s stationery is illustrated with colour images so that no single image would be identified as the ‘logo’. This set of images can be added to, in order to update the identity without losing continuity.
The 30 shortlisted designs for this year’s Loewe Craft Prize will go on display at the museum this May, and the overall winner will be awarded €50,000.
The shortlist of 200 illustrators has been whittled down from over 3,000 entries, and will go on display at Somerset House in June.
A new research project by Thomas.Matthews and students from the RCA is aiming to “continue the conversation” about sustainability in the publishing industry.
D&AD has launched its eclectic branding for its annual festival and awards, taking place this week – we look at how it was co-designed by Hato and thousands of people