The eyes have it for corporate branding on stationery this week. Both 4i and OPX have gone optical in recent projects. 4i came up with a new brand identity for Team Marketing Communications using images of the primary senses – highlighting Team’s commitment to ‘making perfect sense’. Account handlers’ business cards depict an ear, management’s cards feature a mouth and creatives’ cards sport an eye. OPX was commissioned to bring Pictor International’s image into the Nineties. The photographic library’s stationery is illustrated with colour images so that no single image would be identified as the ‘logo’. This set of images can be added to, in order to update the identity without losing continuity.
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The start-up has a new visual identity designed by Wolff Olins, one year after being embroiled in a host of scandals, and two years after its last brand was launched