The eyes have it for corporate branding on stationery this week. Both 4i and OPX have gone optical in recent projects. 4i came up with a new brand identity for Team Marketing Communications using images of the primary senses – highlighting Team’s commitment to ‘making perfect sense’. Account handlers’ business cards depict an ear, management’s cards feature a mouth and creatives’ cards sport an eye. OPX was commissioned to bring Pictor International’s image into the Nineties. The photographic library’s stationery is illustrated with colour images so that no single image would be identified as the ‘logo’. This set of images can be added to, in order to update the identity without losing continuity.
The design studio has renamed the funeral comparison service Beyond, giving it a new identity centred around a three-dimensional, cartoon man, which looks to counter the “sunsets, flowers and doves”
A new, independent magazine celebrating classic graphic symbols has launched, based on a popular Instagram account created by a London-based designer.
The charity has published its second Design Economy report, which looks at the value of the industry and who makes it up. While design contributes £85bn to the economy, there
D&AD’s annual student and graduate awards sees 194 recipients of its coveted pencil prizes this year, with a campaign for the housing crisis taking the top spot.