FLB delivers new design spread for Delight

Van den Bergh Foods is to roll out a revamp of its Delight range of food products in packaging redesigned by FLB. – The Cheltenham consultancy was briefed to balance the taste and low fat credentials of the brand.

Van den Bergh Foods is to roll out a revamp of its Delight range of food products in packaging redesigned by FLB.

The Cheltenham consultancy was briefed to balance the taste and low fat credentials of the brand. FLB creative director Colin Mechan says the existing packaging design “is heavy and static, certainly not communicating the brand’s values”.

The new designs for Delight’s yellow fats will hit the shelves before Delight’s cream and cheese appear later this year.

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