Lloyd Ferguson Hawkins has brought in Kevin Greene from Design Bridge Structure to head up the packaging and branding consultancy’s new structural division, LFH3D.
LFH has also appointed former Coley Porter Bell creative director Tony Enoch as a design director. LFH is now looking to recruit two or three designers each for both Enoch and Greene’s new teams.
Greene, who was an in-house designer at SC Johnson before his four-year stint at Design Bridge Structure, will lead an investment in hardware, software and personnel to establish LFH3D, says LFH creative director Mark Lloyd.
The creation of a structural division “has been in the pipeline for a year”, says Lloyd. “We are inundated with structural briefs, so it would be silly not to do this. It will take a lot of investment but we need to be able to compete with the best of them,” he adds.
Enoch, who has been freelancing at LFH since being made redundant by CPB (DW 17 January), will lead a third design team at LFH.
The arrival of Enoch and Greene follows the appointment in February of Denise Peacock as group account director. She was previously at Design House.
The arrivals and the current recruitment will give LFH more than 30 staff.