You could actually hear the groans from the creatives in numerous consultancies and ad agencies who have been targeted by final-year graphics students at Central St Martins.
The students, bless ’em, are “challenging” 18 companies to address the problem of how design is perceived in the UK. The 18 include Coley Porter Bell, Addison, Wolff Olins, Newell and Sorrell, Design House, Tomato, Giant and Blue Source. As the students say: “Are these agencies and design teams hothouses of talent? Or have they grown stale and complacent, unable to compete with fresh talent that’s redefining the boundaries of graphic communication?”
The fresh talent being the students, we assume.