Jones Garrard director Michael Rodber obviously does not subscribe to the adage about not working with children. For when the consultancy was working on ideas for a bid by GEC Alsthom to supply new Gatwick Express trains, Rodber turned to his offspring. With dad stuck for ideas on a “kid’s coach” for the train, Michael’s sons Tim (aged six) and Jack (aged 11) jumped on board and contributed cartoon character seats, a train track table with boards for snakes ‘n’ ladders and other games, and a cut-out train to vroom around the table. Jones Garrard is giving credit where it is so obviously due and putting the success of the 100m GEC Alsthom bid down to the little Rodbers. What’s the going bonus rate for winning new business? Fifty pence? Or is that just in packaging consultancies?
The cinema’s new identity features a handwritten-style wordmark and aims to bring consistency to the brand by replacing multiple logos with one design system.
The poverty-fighting charity has a new identity, as does its annual televised fundraiser Red Nose Day, in a bid to create a distinction between the organisation and the event.
We take at look at the design and representation of female characters in video games and ask if they are falling behind the real world in terms of gender equality.
South African annual design conference Design Indaba is just around the corner and we’ve picked out some of the most exciting talks to look out for.