Following a six-way pitch Lateral has been appointed as Five’s interactive group and strategic partner. Lateral will revamp the broadcaster’s on-line presence in time for a summer launch.
The new look was developed by Dragon Rouge and aims to bring together the nine councils that form the body.
The logo, a combination of the country’s heritage, will be shared by the Olympic and Paralympic Games for the first time.
According to the London-based designers, Rihanna’s eponymous book took two years to design.