History of Italian clothing documented by photographers

Photographers Martin Parr (work pictured), Gianni Berengo Gardin, Gueorgui Pinkhassov and Sandro Sodano have taken a series of reportage-style photographs to document the history of Italian clothing brand CP Company. A spokeswoman says each photographer was given a free reign to encourage ‘spontaneity’. Their work will be on show at an exhibition opening today in central London, which features each shot printed end to end on four giant rolls of paper. An accompanying book, CPictures, printed on lightweight paper with a notepad binding and dust jacket instead of a traditional hard cover, will be available in specialist bookstores. The exhibition takes place at 32 Burlington Street, London W1.